Psychographic Data - Audience Feedback 1

Questions I am going to ask my target audience in order to help me when making decisions for my music video.

What do you think of Florence Welch's image and what do you associate with her/it?

When you hear this song what do you think of?

Have you seen the video before? If not what would you expect it to be like?

When you watch the music video to it, do you think it
A) reflects the lyrics
B) is a story in itself
C) is abstract